In 1933-1934 Kathryn Curtis organized a show, "The Modern Mermaids," for the World Exhibition in Chicago, which the announcer introduced as "Synchronized Swimming". This was the first mentioning of the term synchronized swimming. Although Curtis still used the term rhythmic swimming in her book, Rhythmic Swimming: A Source Book of Synchronised Swimming and Water Pageantry (Minneapolis: Burgess Publishing Co., 1936).
But it was National AAU champion swimmer, Esther Williams, who popularised Synchronized Swimming through (often elaborately staged) scenes in Hollywood films such as Bathing Beauty (1944), Million Dollar Mermaid (1952), and Jupiter's Darling (1955). In the 1970s and 80s, Ft. Lauderdale swimming champion Charkie Phillips revived water ballet on television with The Krofftettes in The Brady Bunch Hour (1976–77), NBC's The Big Show (1980), and then on screen with Miss Piggy in The Great Muppet Caper (1981).
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